Top 5 Beauty Retail Apps on iOS in Latin America Q2 2022

In the second quarter of 2022, the top 5 beauty retail applications on the iOS platform in Latin America showcased varying trends in their performance metrics. Below, we delve into the weekly downloads and active users for each app. This data comes from Sensor Tower, where you can find more detailed insights.

SEPHORA: Maquiagem e Perfumes experienced a steady increase in weekly downloads, starting from approximately 2.6K at the end of March and peaking at around 5.4K by the end of June. The app also saw a consistent rise in weekly active users, beginning with about 31.3K in late March and reaching nearly 48.2K by the end of the quarter.

SEPHORA observed a moderate growth in weekly downloads, starting at around 1.4K in late March and reaching approximately 2.1K by the end of June. The weekly active users followed a similar trend, increasing from about 9.3K to nearly 14.4K over the same period.

IPSY: Personalized Beauty had a relatively stable performance in terms of weekly downloads, fluctuating between 113 and 250 downloads throughout the quarter. The weekly active users saw a slight increase, starting at around 2.7K in late March and ending at nearly 3K by the end of June.

Perfumerías DRUNI showed a modest rise in weekly downloads, beginning with 22 downloads at the end of March and reaching up to 32 downloads by early June, with a minor dip mid-quarter. The weekly active users remained low but stable, with peaks around 35 users in early and late June.

Ulta Beauty: Makeup & Skincare had a varied pattern in weekly downloads, starting with just 2 downloads at the end of March and seeing a peak of 42 downloads in early May. The weekly active users showed a similar trend, with a high of 29 users in early May but generally remaining low throughout the quarter.

For a more in-depth analysis and additional insights into these beauty retail apps, visit Sensor Tower.